Designing a Multiview feature for a TV app
In this project, I assumed the role of Product Designer, overseeing an end-to-end design process encompassing research, wireframing, prototyping, and design iterations. I facilitated a seamless development handover while actively embracing feedback to deliver a polished end product specifically tailored for tvOS.
Under NDA
Creating a new subscription/IAP flow for a big screen app
In this project, I took charge as the Product Designer, focusing on crafting a seamless subscription flow for a big screen app, poised for a launch on a new platform. Guided by project requirements, I devised a user flow and produced high fidelity wireframes to showcase the envisioned experience. To align with development and business needs, I iteratively refined the design, ensuring its seamless integration and optimal performance.
Under NDA
Redesigning the Golf Post Home Page
How can we better match user needs and highlight our main USPs?
Creating an Earthquake App
Enabling people to follow the latest earthquakes, get customized earthquake notifications, and share their experience with others after an earthquake.
Scaling the Golf Post Travel Platform "Golf Guide"
Restructuring the Golf Guide to improve usability and expand content.
Blog
Gestalt Theory: Exploring the Role of Perception in Visual Design
Humans are excellent at noticing patterns in objects. We see dragons in the clouds, faces in the cracks of the wall, and monsters in the shadows. Such associations are the result of how our brain perceives things.
What is and is not a design system?
Over the past few years, design systems have become a popular theme in relation to user experience and interface design. After several big companies, such as Microsoft, Shopify, Google, and Atlassian, made their design systems...
10 Figma Plugins That Offer Realistic Content for Your Designs
When it comes to designing interfaces, Figma is one of my favorite tools because of the amazing community it hosts. Thanks to this community, you can find plenty of resources on Figma that will make your design process a lot more ...
Measuring User Experience: KPIs
A lot of companies use simple metrics such as the number of visitors to assess how successful their product is. However, does ‘more visitors’ always correlate with success? Not necessarily. If you want to align user experience and ...
About Me
Hi, I am Refika
I’m a self-taught UX designer, living and creating in Stuttgart, Germany. I really enjoy questioning why things are the way they are and I love all kinds of design from branding and illustration to UX and UI design.
As a UX designer, I aim to produce intuitive and immersive designs that have an impact on the day-to-day. I firmly believe in the value of user research for creating simple digital experiences that bring joy.
My background is a colorful blend of multiple disciplines. I have a bachelor’s degree in Translation and Interpreting Studies, and a master’s degree in Psycholinguistics. I started my career at an international PR company where I helped to build and maintain a positive brand image for our clients. I then transitioned to a teaching career and taught English at university for about four years.
When I discovered UX design, it was love at first sight. I had always enjoyed creating things and solving problems. I was very happy to see that I could do both as part of my job. So it didn't take me long to make the decision to transition into UX Design.
When I am not designing, you will find me painting, doing yoga, or exploring new places. I also write about UX design on Medium.